03-05 December 2014mumbai

The growth of the visual medium (from traditional television to online short format content to mobile TV content) has changed the way it is created and especially how it is consumed. Now, more than ever before, there is a constant need for new and exciting content, and as a result, a requirement of dynamic creators and scriptwriters.

Indiantelevision.com put together a three day get together of writers, creators, producers, artistes and broadcast executives to discuss, understand, educate and engage those involved in the content creation process – both for TV and digital. The idea is to spark off changes in the thought and creation processes in the content pipeline in order to come up with best practices and also initiate paradigm shifts in programming in India.

This initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

the conference - Day 01venue: The Westin, Goregaon (E)

A full day conference and a platform for the industry to discuss pertinent topics relating to the content business and how it affects the entire ecosystem.



10:00am - 10:15am

Welcome Speech by Anil Wanvari, Founder, CEO & Editor in chief, Indiantelevision.com Group

10:15am - 11:00am

The Risk Takers


Key Themes:
The gamble with differentiated channels - is it paying off?

Moderator: Sam Balsara, Chairman, Madison World


  • Mahesh Samat, Founder and MD, EPIC Television Networks Pvt. Ltd
  • Tarun Katial, CEO, Reliance Broadcast Network Limited

11:00am - 11:45am

Changing the dynamics of TV content


Key Themes:
Is it needed? Can we change the current content landscape? Can we think outside the box, think beyond day and night parts? Other formats of programming on TV - like short formats? Change the language of TV content? Can we keep nurturing new creators and talent? International co-productions for the domestic market that can travel? Can we collaborate on writing also? Genres? How do we get ahead of the curve? Is there a best practices model for content creation? How does one archive thoughts and processes? Is there a better way to ensure producers investing in newer schools of content creation have access to the right broadcaster/ buyer?

Moderator: Sukesh Motwani, Television Content Producer and Broadcast Consultant


  • Mukesh Sharma, Additional Director General, Doordarshan, West Zone: Mumbai
  • Pradeep Hejmadi, Business Head, Zee TV
  • Purnendu Shekhar, Writer
  • Sanjay Upadhyay, Head of Content: Regional Network, Viacom18
  • Satyajit Bhatkal, Director of Satyamev Jayate
  • Siddharth Malhotra, Director, Producer & Creative Head, Cinevistaas Limited
  • Sumeet H Mittal, Co-Founder / Director, Shashi Sumeet Productions Pvt. Ltd.

11:45am - 12:00pm


12:00pm - 12:15pm

Virtualizing the content supply chain - A presentation by Ankur Jain, VP & Head of Sales, India & South Asia, Prime Focus Technologies

12:15pm - 1:00pm

The Fiction Friction


Key Themes:
The fiction landscape – the thought process, the stumbling blocks, the way forward

Moderator: Monisha Singh Katial, Head of Content and Operation, IPR Times Group


  • Gajra Kottary, Author and Scriptwriter
  • Ila Bedi Dutta, Writer and Producer
  • JD Majethia, Founder, HATS OFF Productions
  • Nivedita Basu, Creative Director, Balaji Telefilms
  • Ravina Kohli, Creative Head, EPIC Television Networks Pvt. Ltd
  • Vikas Gupta, Programming Head, MTV

1:00pm - 2:00pm


2:00pm - 2:20pm

Keynote: Justin Scroggie - The global format landscape

2:20pm - 3:15pm

Comedy fix!


Key Themes:
Are we getting stale in our comedies?  Is there some fatigue setting in? Where is the talent? And does this talent see TV as a viable medium? With channels dedicated to comedy, can we start creating original content which can also travel?

Moderator: Anil Wanvari, Founder, CEO & Editor in chief, Indiantelevision.com Group


  • Asit Modi, Director, Neela Telefilms Pvt Ltd
  • Tanmay Bhat, Co-Founder, Member of AIB
  • Vipul Shah, Writer & Producer, Optimystix Entertainment

3:15pm - 4:15pm

Thinking Digital


Key Themes:
From the conceptual stage and how to monetize – through websites, YouTube, mobile? How do we get writers who understand this? Valuable insights from success stories in the digital content space

Moderator: Anant Rangaswami, Editor, Storyboard, CNBC-TV18


  • Aditya Swamy, EVP Viacom18 Media and Business Head - MTV & MTV Indies
  • Arunabh Kumar, Founder & CEO, The Viral Fever & TVF Media Labs
  • Rajjat Barjatya, Managing Director & CEO, Rajshri Entertainment Private Limited
  • Samir Bangara, Co-Founder & Managing Director, Qyuki Digital Media
  • Satya Raghavan, Head of Content Operations India, YouTube
  • Shabir Momin, MD & CTO, Zenga Group
  • Uday Sodhi, EVP and Head - Digital Business, Multi Screen Media Pvt. Ltd. (Sony Entertainment)
THE MASTER CLASS ON MAKING INDIA A FORCE IN FORMATS - Day 02 & 03 venue: The Classique Club, Oshiwara, Andheri (W)
TIME: 9:00am - 5:00pm

by Justin Scroggie

Justin is a Format Doctor, format creator, and Chief Creative Officer & Partner of The Format People Group. As a Format Doctor he works as an expert consultant with both broadcasters and production companies around the world to diagnose and solve issues with their formats, from development to pilot to post-production.

He creates formats to order, and runs Format Development Units within broadcasters. He has expertise in many genres including gameshows, talk, reality, factual entertainment and lifestyle. Recent shows on which he has consulted include Sing My Song (China), Reclame Aub, Splatalot!, Jamie's Dream School, One Day Leader, I Want to Sing Gospel, Big Break Legacy, Rize Msanzi, My Top Billing Dream, Mania!, Total Blackout, Prank Science, George Stroumboulopoulos Tonight, Canada's Greatest Know It All, Power Struggle, Thumb Wars.

The two day Master Class will focus on how to generate good format ideas, how to turn good ideas into great formats, will examine the DNA of a format that makes it sellable and the format bible.


The Westin Mumbai Garden City,
International Business Park,
Oberoi Garden City,
Goregaon - East,
Mumbai - 400063
Maharashtra, India
Tel: +91 22 6147 0000
Fax: +91 22 6147 0101

The Classique Club,
Adjacent to Raheja Classique Complex,
New Link Road, Oshiwara,
Andheri - West,
Mumbai - 400 053.
Tel: +91 22 6695 5550,
Fax: +91 22 6695 7000