The growth of the visual medium (from traditional television to online short format content to mobile TV content) has changed the way it is created and especially how it is consumed. Now, more than ever before, there is a constant need for new and exciting content, and as a result, a requirement of dynamic creators and scriptwriters.
Indiantelevision.com put together a three day get together of writers, creators, producers, artistes and broadcast executives to discuss, understand, educate and engage those involved in the content creation process – both for TV and digital. The idea is to spark off changes in the thought and creation processes in the content pipeline in order to come up with best practices and also initiate paradigm shifts in programming in India.
This initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.
A full day conference and a platform for the industry to discuss pertinent topics relating to the content business and how it affects the entire ecosystem.
THE MASTER CLASS ON MAKING INDIA A FORCE IN FORMATS - Day 02 & 03 venue: The Classique Club, Oshiwara, Andheri (W)
TIME: 9:00am - 5:00pm
by Justin Scroggie
Justin is a Format Doctor, format creator, and Chief Creative Officer & Partner of The Format People Group. As a Format Doctor he works as an expert consultant with both broadcasters and production companies around the world to diagnose and solve issues with their formats, from development to pilot to post-production.
He creates formats to order, and runs Format Development Units within broadcasters. He has expertise in many genres including gameshows, talk, reality, factual entertainment and lifestyle. Recent shows on which he has consulted include Sing My Song (China), Reclame Aub, Splatalot!, Jamie's Dream School, One Day Leader, I Want to Sing Gospel, Big Break Legacy, Rize Msanzi, My Top Billing Dream, Mania!, Total Blackout, Prank Science, George Stroumboulopoulos Tonight, Canada's Greatest Know It All, Power Struggle, Thumb Wars.
The two day Master Class will focus on how to generate good format ideas, how to turn good ideas into great formats, will examine the DNA of a format that makes it sellable and the format bible.
The Westin Mumbai Garden City,
International Business Park,
Oberoi Garden City,
Goregaon - East,
Mumbai - 400063
Tel: +91 22 6147 0000
Fax: +91 22 6147 0101
The Classique Club,
Adjacent to Raheja Classique Complex,
New Link Road, Oshiwara,
Andheri - West,
Mumbai - 400 053.
Tel: +91 22 6695 5550,
Fax: +91 22 6695 7000