The content business is on a roll But it is also in a tizzy. The past year has broken the back of many a potential blockbuster with a stellar cast and helmer in the cinema halls. TV too has not had any major breakout soaps or series, with new formulaic productions not generating enough eyeballs.
Fatigue seems to be setting in for the second and third seasons of earlier franchises on OTT as audiences are not really buying everything that’s dished out at them. Clearly, story formulas are not working. Films, TV shows and OTT series which are telling stories are becoming sleeper hits.
So what do platform owners like broadcasters and OTT do to continue to be sticky for viewers?
Anil NM Wanvari
Founder, CEO & Editor-in-Chief
Indiantelevision.com
Hansal Mehta
Film Director, Writer & Producer
Shariq Patel
Chief Business Officer
Zee Studios
Aradhana Bhola
Managing Director
Fremantle
Shobha Sant
Head - Content Alliances
Jio Studio's
Abhimanyu Singh
Founder & CEO
Contiloe Pictures
Naman Ramachandran
Film Trade Journalist- International
Variety
Aashish Singh
Producer
Lyca Productions
Srishti Behl Arya
CEO
Phantom Studios
Devang Sampat
CEO
Cinepolis India
Raj Nayak
Founder & Managing Director
House of Cheers
Neeraj Vyas
Business Head
Sony SAB, PAL and Sony MAX Movies Cluster
Gaurav Banerjee
Head-Content, Disney+ Hotstar & HSM Entertainment Network
Disney Star