9th Edition of The Content Hub Summit 2025 comes at a pivotal time for the industry, as it is facing its most important challenges: how to close the gap between declining legacy media consumption and increasing digital fatigue? The growth of local content, new creators and AI-generated content is transforming the way audiences consume media. At the center of the discussion are franchise-building and strategic resilience, with experts from the industry providing advice through this fast-changing world.

Innovation is key to sustained growth. But the biggest questions are: How do we retain and harness the changing attention of audiences? What are the ethical principles for AI's role in content generation? And, in the face of such breakneck change, how do we guarantee that content is useful and relevant to continually changing needs of the audience?